Celebrating the Art of Cheese with Castello®

Castello® celebrates the art of cheese with its New York City Pop-up Store, open through July 6 at 462 West Broadway in New York City’s SoHo neighborhood. 

Celebrating the Art of Cheese with Castello®

At a grand opening celebration on May 14, Castello® hosted an epicurean evening featuring celebrity chef Michael Symon, noted food sculptors Jim Victor and Marie Pelton, as well as more than 100 local media and guests. Attendees were treated to samplings of premium Castello® cheeses, perfectly paired with City Winery wines and gourmet products sold in store. 


Michael Symon in Castello pop up store

Symon, whose passion for culinary innovation is also a Castello® hallmark, has delivered several creatively crafted recipes featuring specialty cheeses available at the store. Everyday cooks can create a burger worthy of a gourmet chef with Castello® Burger Blue and Symon’s “Fun Guy” recipe; or, grill masters can use Creamy Havarti to top his SOBEWFF People’s Choice Award-winning “Fat Doug” burger. Symon uses Castello® Crumbled Blue to top his exquisite lamb medallions, while Alps Selection Hirten augments his shaved fennel salad.

The Cheesemonger Challenge, a multisensory blind tasting of three Castello® cheeses, offered guests the chance to test and delight their palate. The Castello® Cheesemonger Challenge is available in store to all interested customers. 

Castello cheese cakeGuests also marveled at a selection of special occasion cheese “cakes,” crafted entirely from Castello® cheese wheels and premium edible décor, only available for sale at the Castello® New York Pop-up Store.

Sculptors Victor and Pelton unveiled a sculpture of the iconic New York City skyline, carved entirely by hand from wheels of Castello® Alps Selection Hirten cheese. The skyline will be on display at the Pop-up Store through June 3. From June 4-6, and again June 18-20, Victor and Pelton will be at the Store carving new sculptures of famous New York City landmarks out of Hirten cheese.

Castello Pop Up storeFood lovers who visit the Castello® New York Pop-up Store will find even more gourmet cheese experiences, plus a variety of items for purchase that celebrate the art of cheese. Cheese varieties include Castello® extraordinarily tangy and distinctive Danish Blue; buttery, nutty and irresistible Havarti cheeses including Creamy, Aged, Light and gourmet flavors; exceptional Alps Selection cheeses crafted in the Alpine tradition; and super-premium Unika® collection handcrafted, uniquely styled artisan cheeses. Many items to elevate the enjoyment of cheese are also offered, including flatbreads, fruit pastes, fig spreads and chutneys.

Castello New York Pop Up Store
Castello cheese sculptures
Castello cheesemonger challenge

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